21
Jan
Monthly Archives: January 2015
15
Jan
Neuromarketing. Pentru cine?
Un echipament de imagistica prin Rezonanta Magnetica Functionala (fRMI) costa de la 500.000 USD la 3 milioane de USD. Si la banii astia masoara doar variatiile de flux sanguin.
Si cum un danez deja foarte cunoscut, Martin Lidstrom, a convins corporatiile sa investeasca 7 milionae USD intr-un studiu (cu fRMI) despre cum luam deciziile de cumparare, a publicat ulterior intr-o carte “BUY.OLOGY”. Sia convins gunevrnul american ca reclama la tigari e “degeaba”.
Cu putina minte (irationala- sic!) si mult mai putin bani, comunitatea NLP si-ar putea inchiria/cumpara un asemena echipament pentru a demonstra acuratetea miscarile oculare (Eye Cues) prin care poti identifica cu o precizie foarte buna strategiile oamenilor legate de amintiri sau creativitate senzorial sau lingvistica. Cu toata sinestezia implicita.
14
Jan
14
Jan
Simplicity
Aldous Huxley used to say that the central problem for humanity is the quest for grace. This word he used in what he thought was the sense in which it is used in the New Testament. He explained the word, however, in his own terms. He argued–like Walt Whitman–that the communication and behavior of animals has a naivete, a simplicity, which man has lost.